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Lianne
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Joined: 28 Jul 1999
Posts: 1723
Location: San Francisco, CA

PostPosted: Wed Jul 11, 2001 9:18 pm    Post subject: Cross promotion Reply with quote

If you pick up the new Vanty Fair, on page 77 is an ad by Reebok promoting their sneakers by having an ape wear them it's pretty cool looking. The ad will be showing up in a bunch of other magazines coming out now.
http://www.newscom.com/cgi-bin/prnh/20010711/LAW053

Lianne
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Tigger00Mark



Joined: 08 Nov 1999
Posts: 481
Location: VA

PostPosted: Wed Jul 11, 2001 9:45 pm    Post subject: Reply with quote

I can't believe I didn't see that in there! That is so cute!
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Lianne
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Joined: 28 Jul 1999
Posts: 1723
Location: San Francisco, CA

PostPosted: Thu Jul 12, 2001 12:03 am    Post subject: Reply with quote

This from the press release (which you can read the whole deal on my website):

The national print campaign will appear in August and September issues of leading style publications including Source, InStyle, Esquire, Seventeen, Marie Claire, Vanity Fair, Teen People, Interview (August), and GQ, Spin, Details, Vibe, Paper, Black Book (September). The national Evolved Classic outdoor campaign breaks July 1st and will run through October 2001 in Los Angeles (Main St. at Rose in Santa Monica; Wilshire Boulevard at Saltaire in Santa Monica; Sawtelle at Nebraska in West Los Angeles; Pico at Exposition in Downtown Los Angeles; and at Beverly Center).

One good thing about a big movie, the promotion is always alot bigger and widespread compared to the dreary Miramax's Yards promo.

Lianne
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